Search Engine Optimization

Search engine optimization (SEO) is process of making your website more appealing to search engines. , rank on the first search result page thus gaining vital target audience. 90% of clicks on the first page of Google’s search results are made on organic links and the other 10% go to paid ads. What is more, only 8.5% of web traffic makes it past the first page. When broken down, each page receives the following traffic :
Page 1             91.5%
Page 2             4.8%
Page 3             1.1%
Page 4             0.4%
This is done through the use of different tactics, such as clear site structuring,  meta tags, internal link building, the use of valid for search engine HTML code, and appropriate keywords, social activity, backlinking and perhaps, the most important –  relevant content

SEO Course Details

During SEO Training, you'll learn :

  1. On page Optimization : - How Search Engine works, understanding various google algorithms like Panda, Penguin, Hummingbird And Pigeon updates, Web site Analysis, Site Speed Analysis, Keyword research and Analysis, Competition Analysis, Meta Tags and their importance etc
  2. Off page Optimization : - Link building techniques, Dofollow vs Nofollow, Social bookmarking, Directory Submission, Blogs etc
  3. Blogging : - Concept of blogging, Creating high value eye catching blogs, promoting these blogs through different channels. Guest blogging in domain authority sites and Backlinks creation through blogging.
  4. SEO tools: - Learn about different SEO tools like Google Keyword Planner, Google Analytics, Keywordspy, Statscounter, Ahrefs, Backinko, Moz and Alexa tools. Learn to understand the about statistics from these tools and their inferences.

  5. SEO Course can be taken up by

    • Students & Freshers : For those who wants to start their career with top MNCs. By upgrading yourself with Digital Marketing skills, you will find huge career opportunities.
    • Working Professionals : Who are not satisfied with their current profile & wants to boost their career with the latest technology.
    • Business Owners : Who wants to promote their business & improve their ranking on search engines.
    • Housewives :For those who wants to work as Freelancers. With the growing digitization, there is a huge Digital Marketing opportunities for women which they can take up from home.

Course Content

  • How search engine works.
  • Introduction to on-page optimization.
  • Understanding various Google algorithms – Panda, Penguin, Hummingbird and Pigeon updates.
  • Google search ranking factors.
  • Understanding SERP anatomy.
  • Search operators.
  • Website analysis.
  • Site speed analysis.
  • Keyword research and analysis.
  • Competition analysis.
  • Meta Tags their importance and how to write it.
  • Web content development and optimization.
  • H1, H2, H3 Tags, Anchor text.
  • URL optimization.
  • Image Optimization.
  • URL redirection.
  • Custom 404 error.
  • Use of Robot.txt and sitemap.
  • International and local targeting.
  • Introduction to off-page optimization.
  • Understanding On-page vs Off-page optimization.
  • Introduction to link building.
  • Importance of link building and its impact on search engine ranking.
  • Link building techniques.
  • Dofollow vs Nofollow.
  • Social bookmarking.
  • Directory submissions.
  • Guest postings.
  • Blogs and forum commenting.
  • Yahoo answers.
  • Press Releases.
  • Social Media links.
  • Classified listing.
  • Link building from contextually relevant sites.
  • Google business listing.
  • Introduction to On Page SCHEMA.
  • How to implement On Page SCHEMA.
  • Blogs Creation.
  • Blogs Submission.
  • Blogs Promotion.
  • Blogs Weekly Postings.
  • Blogs Commenting.
  • Guest Blogging.
  • Backlinks creation through blogging.
  • Google Keyword Tool.
  • Word Tracker Keyword Spy.
  • Keyword Spy.
  • Keywords Position Checker.
  • Keyword Density Checker.
  • Meta Description Creation.
  • Google Analytics.
  • Backlinks checker.

Digital Marketing Course Highlight

Good Communication skills
Course Duration (Hrs.)
Project / Assignment (Hrs)
Trainer Experience
8+ years
Batch Size



I received placement in Claysol Media Labs based on very good training provided in Digital Marketing.Received in-depth coverage of all DM concepts which helped me in getting a good job.

Rahul Agrawal

Tutortek faculty made it easy for me to learn digital marketing course with their valuable teaching and guidelines strategies.Personally I thank Tutortek faculty for sharing their knowledge with me.Today I am at very good position.

Amar Prasad

Joined Tutortek for digital marketing course. It was Great learning seo course, PPC, SMM and Email marketing from Manju sir. He is very polite and well experienced. And also he assisted me throughout my live project and Google AdWord Certification. Thank you so much Tutortek for job assistance you are providing.

Rochit Kobra

Hi all I am Rochit, I had taken up digital marketing course in Tutortek. The best institute for learning digital marketing course in jayanagar bangalore. The way they discussed new case studies and also the way they helped me with live project was awesome. I would recommend tutortek for digital marketing courses in bangalore.

Upcoming Batches

Courses Training Project Date Time Enroll
SEO Online Training 40 hrs 80 hrs 25 March 10:00am-11:00am
SEO Classroom Training 40 hrs 80 hrs 25 March 5:00pm-6:00pm
SEO Online Training 40 hrs 80 hrs 27 March 10:00am-11:00am
SEO Classroom Training 40 hrs 80 hrs 27 March 5:00pm-6:00pm
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